About Me

[cs_content][cs_section bg_image=”http://www.claritybydesign.com.au/wp-content/uploads/2017/02/Mel-on-lounge.jpg” bg_color=”hsl(193, 24%, 46%)” parallax=”true” class=”cs-hide-xs coverlay” style=”margin: 50px 0px 0px;padding: 430px 0px 390px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”] [/cs_column][/cs_row][/cs_section][cs_section parallax=”false” class=”cs-hide-xl cs-hide-lg cs-hide-md cs-hide-sm” style=”margin: 0px;padding: 0px;”][cs_row inner_container=”false” marginless_columns=”false” class=”cs-hide-xl cs-hide-lg cs-hide-md cs-hide-sm pan” style=”margin: 50px auto 0px;padding: 0px;”][cs_column id=”mb-image” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”pan” style=”padding: 0px;”][x_image type=”none” src=”http://www.claritybydesign.com.au/wp-content/uploads/2017/02/Melv2mb.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=”” class=”man”][/cs_column][/cs_row][/cs_section][cs_section bg_color=”hsl(193, 24%, 46%)” parallax=”false” style=”margin: 0px;padding: 0px 0px 45px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h1″ looks_like=”h2″ accent=”false” class=”cs-ta-center” style=”color: hsl(0, 0%, 100%);”]Hi, I’m Mel![/x_custom_headline][cs_text class=”cs-ta-center”]

I want to help you have the best website possible for your business

[/cs_text][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text class=”pbm”]I have been working in the web industry for almost 20 years! That’s a long time seeing what does and doesn’t work.

Did you know that it isn’t the technology or your graphic design that will make your website awesome?

 

There is a combination of many things that all need to come together if you want your website to work for your business. After working with large companies for many years, I have recently spent time with people who have small businesses. I have listened to stories of their struggles with finding good web developers and the challenges they have because they do not understand about websites.

I get that you are busy and websites may not be your thing, your “genius zone” or your priority.

 

That’s why I want to help. If you have gone to the trouble of creating a website you need to take a bit of time to learn some basics to ensure it is going to provide your business with results – and to ensure that you haven’t wasted your time and money.

I have created ‘Clarity By Design’ to enable small businesses, bloggers & entrepreneurs just like you, to have an awesome, converting website that performs to its maximum.

 

So if you want to know a little more about me and my background, keep reading……

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About Me

  • I live in Adelaide with my husband and two gorgeous boys
  • I love geeky, technical, electronic things
  • I binge on Netflix crime dramas
  • I have scanned and categorised recipes from my 100+ cookbooks
  • I own a PS3, PS4 and XBOX
  • I run a website for fun in my spare time

I’m not a typical geek though – I love working and communicating with people and speak in a language they can understand.

With active boys that play basketball, football & baseball, helping with homework, running GrubFinder (my hobby website) and working part time, life is busy, but I wouldn’t have it any other way.[/cs_text][x_line style=”border-top-color: hsl(193, 24%, 46%);border-top-width: 1px;”][cs_text]

The early days

After growing up in Adelaide and completing a Computer Systems Engineering Degree I moved to Sydney at 21 and started my first job working as a programmer in Defence and working on systems for submarines and war ships.

In 1998 when Google was only in Beta and everyone was using Yahoo and AltaVista I was given an opportunity to work for a small start up where I would learn to build websites. How much more exciting did that sound? I leapt at the chance and have never looked back.

In my years working for that start up I helped build a Content Management System (CMS) which enabled non technical users to build websites. That product and our company was later bought by IBM and is still around today powering corporate websites. I worked with many clients over the years, helping them work out what their customers needed, what the businesses wanted and then planning and building award winning websites that delivered results.[/cs_text][x_blockquote cite=”” type=”center”]Some of the clients I have worked with over the years:

Westpac
AMP
Goodman Fielder
Television Corporation of Singapore, ASX
Sydney Water
Minter Ellison
Ricoh
RACV
Woolworths
New Zealand Police[/x_blockquote][cs_text]

The next decade

In 2006 I moved back to Adelaide with my husband and then, 2 1/2 year old son. Sydney had been great, but it was time for the next chapter. I continued working for IBM from my home, writing training courses and providing support to clients all over the world with technical white papers that I authored.

In 2010 I branched out on my own and Clarity By Design was born. I was employed by large clients such as SA Health, Woolworths and New Zealand Police to help them understand their end users and then build their websites. I also started working with smaller clients such as not for profits, small service based businesses and local sporting clubs. This was when I taught myself Drupal and WordPress.

GrubFinder

To help me learn more about SEO, social media & day to day running of websites I built myself a website called GrubFinder. It allows people to search for takeaway menus. GrubFinder is still my testing ground. It started with just me using it and has now had over 6 million visitors with no paid advertising. Every day it has between 2000-5000 visitors.

Clarity By Design

I love all things digital – techie – web related. I love learning. I love helping people who don’t understand how it all works, enabling them to grow their businesses online. I’m passionate about helping as many people succeed in the online space as I can. There is not enough time in my day to help everyone one-on-one with their websites and I’m hoping through this website I can still pass on all of my learnings.[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_blockquote cite=”” type=”center”]”There is nothing like learning from your own mistakes and I have made a few.”[/x_blockquote][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ class=”cs-ta-center” style=”padding: 0px;”][x_line style=”border-top-color: hsl(193, 24%, 46%);border-top-width: 1px;”][cs_text class=”cs-ta-center”]

Thanks for stopping by

If you want to start learning now and give your website a boost, check out my Healthy Website Challenge and blog.

Thanks for reading and lets achieve great results for your business together![/cs_text][x_image type=”none” src=”http://www.claritybydesign.com.au/wp-content/uploads/2017/02/Mel.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_responsive_text selector=”.h-responsive” compression=”1.0″ min_size=”16″ max_size=”52″][/cs_content]

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